As you may have guessed, I check out a lot of music blogs because I am a musician and sometimes I need inspiration. Some blogs are very well-known or should I say have a social media presence (IndieShuffle – 54k Twitter followers, Consequence of Sound -180k Twitter followers, Stereogum – 337k Twitter followers etc…) and many not so well-known (on social media) such as the Eastportlandblog. I came across this gem, East Portland Blog, on the Indie Bible – a must have for any indie artist. And I was astonished to discover it had NO social media presence that I could find. It didn’t have a Twitter account, a Facebook or an Instagram account and yet there it was and their content was brilliant or maybe I just got it on an extraordinary day. I fell upon a succinct declaration of Childish Gambino’s genius in This is America . I hadn’t seen all the buzz around Donald Glover’s alter ego, Childish Gambino, until I’d read Harper Hull’s acknowledgement of Glover’s latest work (ya, I live under a rock). This song/video is a strong statement not to be taken lightly. The marketing machine behind the launch of Glover’s new single is obviously huge with a spot on SNL on May 5th, the eve of the video’s release but, in this case, much deserved.
However, what I really wanted to discuss was East Portland’s lack of social media presence and how I envy it. I admit that I do enjoy Instagram but I abhor Facebook and am indifferent to Twitter. I wouldn’t be using them if I hadn’t been conditioned to believe it was necessary for my business or should I say, “marketing efforts”. What a lot of rot! I’m with East Portland (but I will be promoting this post on all of the above).
Facebook is a joke and is for old people, like me. Twitter, what on earth IS that about? Oh ya, and Instagram, well I like Instagram cause I don’t really use it as a marketing tool so much as a way to record moments I would otherwise completely forget.
The fact is that Facebook only allows you access to 10% of your followers and then you need to buy access to the rest of them. Yes, the ones who ALREADY follow you, NOT new followers. Their ad campaigns then inundate your engaged “followers” with the shit they have already seen. I made the mistake of paying for a campaign and when it was finished Facebook made the mistake of telling me that my campaign was more successful that 90% of the Facebook campaigns. Well, if that is success I would hate to see failure.
Next blog I’ll be tackling Spotify and what I really think about its Ponzie scheme!
If you like this post and wanna read more, sign up on my website on the contact sheet www.kathrynberry.ca and maybe I can rid myself of social media too!